Check the audience country
Make sure the website attracts readers from the country you want to reach. For USA or UK campaigns, country fit matters more than a large global traffic number.
Use these eight simple checks to choose better placements for USA and UK campaigns. You can use the same process for one order or a large campaign.
Review the audience, traffic, content and publishing terms together. One strong metric cannot make a poor website relevant.
Make sure the website attracts readers from the country you want to reach. For USA or UK campaigns, country fit matters more than a large global traffic number.
Look for steady, relevant search traffic and recent ranking pages. Do not choose a website only because its DA or DR looks high.
The website, article topic and your target page should make sense together. A relevant link is easier for readers and search engines to understand.
Search for several recent articles in Google. If new posts are regularly missing from the index, ask the publisher before ordering.
Read recent posts. Avoid websites filled with thin articles, copied content, poor formatting or unrelated commercial links.
Get the link type, sponsored attribute, turnaround time, word count, permanence and replacement terms in writing before approval.
Choose an anchor that fits the sentence and helps the reader. Do not force the same commercial keyword into every placement.
Check the final URL, article, link destination and link attributes. Keep the live URL and monitor it for removal or changes.
Record the domain, target page, anchor, agreed terms and live URL. This makes reporting easier and helps you check the placement later.
Web Grouth will prepare relevant website options for you to review before publication.
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